- 'Late age of print' - the age of print began around 1450.
- Gutenbergs printing press; starts the age of print, mass reproduction.
- Computers built to hold important information eg. business.
- Suggestion that all books will be digital in the coming years.
- New age signals the death of the author.
- The way we read has changed because of computer media.
- Hypermedia - gives a sense of control.
- Change in the way we interact.
- Criticism for mass media; superficial, uncritical, trivial.
viewing figures measure success.
audience is dispersed.
audience is disempowered.
encourages the status quo (it's conservative)
newspapers/tv always wins.
mass media is social control.
society can not be changed.
- Positive criticism; not all mass media is low quality. Social problems and injustices are discussed by the media.
Artists use of mass media.
- Oliviero Toscani, Benneton campaign.]
- Unity, disaster, horror; politics related campaign?
- 'Leeds 13'
- Mass media can be used to gain status.
- Should art be autonomous?
- Jackson Pollock - aesthetic freedom.
- Artists are not above material concerns.
- Picasso used mass media.
- Richard Hamilton.
- Pop art used mass media.
- Roy Liechtenstein.
- Backlash against pop art; superficial?
- Andy Warhol; meditations on the idea of people as a consumer product. Colours of product design.
- Marilyn's; false representation of the person she was?
