Postmodern graphic design.

Postmodernism 

Term used from about 1970 to describe changes seen to take place in Western society and culture from the 1960s on. These changes arose from anti-authoritarian challenges to the prevailing orthodoxies across the board. In art, postmodernism was specifically a reaction against modernism. It may be said to begin with Pop art and to embrace much of what followed including Conceptual art, Neo-Expressionism, Feminist art, and the Young British Artists of the 1990s. Some outstanding characteristics of postmodernism are that it collapses the distinction between high culture and mass or popular culture; that it tends to efface the boundary between art and everyday life; and that it refuses to recognise the authority of any single style or definition of what art should be.

Reid, J (1977) 'God save the queen'

This piece is a good example of refusing to recognise a certain style of what art should be. Its taken this 'royal' image and changed it so that it has a modern twist. Something so simplistic can be seen as great because its original and unseen. This also created a style for this band as the whole magazine cut out look can be found throughout many of their albums. The style also suits the time of the band its presenting. 

Jones, T (1980) 'ID magazine'

Reid, J (1977) 'Never mind the bollocks' 

Kruger, B (1848) 'Declaration of sentiments' 

I link all of the above pieces of graphic design to postmodernism because of the relationship with imagery and typography because typography plays quite a large part in the postmodern era. It gives imagery a whole new meaning. Examples such as the sex pistols cover proves how much times have changed because artists are now able to get away with a lot more in terms of language used. Postmodern graphic design reflects through the current works because graphic designs now use type and imagery so that they work together to present a particular message. 

Tappin Gofton (2005) 'X & Y' 

This however, is completely different to the rest. It uses alphanumeric coding which could be described as a type of typography in a sense as it has a message. It just looks new and fits with the rest of the postmodern works through colour and the presentation of a message. This is very postmodern because its new, fresh and innovative. It opens a doorway to a new type of design and a new way of sending a message.