- Simularcra uses the same ideas that are seen within the film the matrix. The idea of reality and what is actually fantasy.
- Labour is the interaction between man and nature - the relationship.
- Under capitalism a workers job becomes a commodity.
- The value of goods is not set by what is but by its exchange value.
- Commodities are all weighed against each other so we know how much money we are exchanging them for.
- When mass production became industrialised there was an issue with how people would be encouraged to buy these commodities. Due to this there was the birth of advertising as a way of showing people what was being produced.
- Adverts are saying 'buy more things and your life will be complete'.
- The language of advertising always puts across the idea of fullfillment.
- Advertising was coded to shape the campaigns so they were reaching the correct audience.
- Focus groups were used so that advertising campaigns directly fitted with the feedback that companies got.
- The world of product was set to fit with the world of need.
- Under Baudrillards analysis things needed to be consistent to get people to be wanting to buy the same things again.
- Linguistic signs were made up of two parts, the concept and the sound made when the word(s) are spoken.
- Eventually experiences become saturated by media imagery. This is where the idea of false reality comes from.
- Society becomes a 'simulation'.
- Social events are shaped by media culture.
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