Title: How has Coca-Cola used branding and advertising to become top of the soft drinks industry?
Introduction (750 words): Coca-Cola’s brand history from the beginning to the present
Where did the begin and how?
How has it developed over time?
Statistics/facts to inform how successful the brand is at present.
Chapter 1 (2000 words): Aesthetics
The brand.
The bottle and can.
Colour, shape, material.
Chapter 2 (2000 words): Advertising on a global scale
Father christmas
Big events eg. olympics
Availability (which countries?)
Limited edition bottles
Chapter 3 (2000 words): Consumer reaction
Advertising and emotion.
Interviews with consumers and whether or not they are
consumed by the brand, the impact it has, aesthetic influences
etc.
Sales figures to back up the success with consumers.
Father christmas: provoking the biggest reaction.
Conclusion (1000 words): Evaluate chapters and conclude by answering the original question.
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