Advertising and new media.

- New media - engagement and involvement. 
- sun light vision exhibition. 
- William Hesketh Lever (1851) 
- Lever brothers brand.
- 1860's - figured out how to print packaging. 
- Lever was the first to package a bar of soap to lift its class and add value. 
- Technology enabled contemporary paintings to be reproduced. 
- Lever took advantage by buying paintings and using them in his adverts. 
- 'The wedding morning' - John Henry Frederick Bacon. 
- Brand loyalty. 
- Unilever still sponsor space in our time at the Tate Modern.
- Medicine, chocolate and soap were among the foremost advertisers. 
- Worked on promotional events for their products. 
- One of the main methods for advertising was to capture children. 
- Lever spent £2m through the first two decades of making soap. 
- Palm oil was one of the main ingredients of the soap. 
- One of the Lever brothers was constantly learning and studying the new art form of advertising. 
- Quality of medium was important to the advert.
- 'Falsehood in advertising is a liability' - Heggerty (2009)
- Ease became a repeated theme in adverts.
- High feeling/emotive strategy. 
- Dove owned by Unilever - ads today still contain same sort of strategy. 
- Advertisers made it their business to persuade each person of his or her hygiene problems. 
- Psychology become known.
- Promotion was still also aimed at children to get to the parents. 
- 'Advertising creates more jobs' - Heggerty. 
New media model:
- Voluntary viewing online.
- Forced viewings (tv or print)
- Engages with an audience. 
- New media based on ICT's.
- Digital media > opens up opportunities for creatives. 
- Audiences are actively managing media culture. 
- Shift from mass media. 
- Youtube as a form of advertising? 
- Youtube ad of the year award 2010!
- Mobile phones will soon become the greatest tool for advertising. 
- Impact of it is a massive debate in the advertising industry. 
- How does it effect creativity?