Sunday, 14 November 2010

Graphic design; a medium for the masses.

- Bison horses, C. 15,000 - 10,000BC cave painting. Form of visual or graphic communication. 
- John Everett Millais (bubbles), graphic design or advertising? 
- 1st world war gives a new use to graphic design. 
- What does it mean to be British? 
- Germany, modern art and abstract. 
- Symbolic art.
- Underground map is a piece of design.
- Simon Patterson "the great bear".
- Bauhaus is key to modern aesthetic.
- Conservative, still quite fine arty.
- Period between world wars producing work. 
- Does design need text? 
- Post world war, promotion and celebrating. Festival of Britain 1951. 
- Post world war sees new style of graphic design/ advertising. 
- Think small ad for VW 1959. Negative space becomes the branding. 
- Sainsbury's classic cola shows how easy people pick up on design.
- Design becomes classic and instantly recognisable. 
- Capitalist culture. 
- Effect of text on design. 
- Lots of design linking to political matters.
- 1977 "Never mind the bollocks here the sex pistols"
- Music became a point for modern design. 
- Visual legibility. 
- Neville Brody revolutionised type setting with magazine covers. 
- Graphic design...an object of beauty? 
- A lot of CD covers had 'hidden' political messages/opinions. 
- Does packaging become the product too? 
- Design becomes a collectors item of value making the product 'useless'.
- Design can have accidental negative messages through the imagery used. 
- Raising awareness? 

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