Image comparison.

The two images are both advertising in a sense with the first advertising a product (cooker)  and the second is the war. The main thing presenting a message here is he text. The ‘Uncle Sam’ text is very suited to the image, its linked to the idea that the whole ‘image’ is superior America because its an American font. On the second image the font is presented as though its being spoken, and in comparison to the first, has no hidden meaning. The font is also in this style because it fits with the type of imagery, being quite sophisticated. 

Both images present the upper class person because when they were created class was really important and there was obvious distinctions. In the second image you can see now art has moved on from the first because the second looks more modernized. I feel that both images are trying to create an element of bitterness. They both make it seem as though lower class people should feel bitter because of the things upper class people do or don’t do, as it were. These aspects are shown in the first image via the fact that lower class people can’t afford to have these extravagant parties and generally aren’t invited unless to serve. Although the purpose is to advertise a cooker this isn’t actually the focus at all of this image, america is. The second image is meant to teach about classes whilst the great war was happening. Its presented as a guilt trip to the father through the child asking what he actually did in the war because the look on his face makes the audience think he played no part in it at all. Its also quite ironic that the boy on the floor is playing with soldiers as though he may be ‘taunting’ his father over what he didn’t do. 

The target audience for the first image is ‘the whole world’ as it states that Uncle Sam is ‘feeding the world’. I do think that they want everyone to notice though because they are presenting the idea of ‘superior America’ through their imagery and the colour of it. The use of colour on this poster works really successfully because the audience will be able to tell where the imagery has come from before even reading into it. I think that the second image is aimed at men because its getting them to think forward about their part in things like the ‘great war’. So overall they have different audiences but both aimed at classes. 

The social and historical events present in the Uncle Sam image is 100 years of American independence. I feel this is why they think they could come across as superior. We can also see an obvious social divide because there is an african person cooking for everyone. Upper class people tend to have social events as shown in the picture. The second image also looks at the social aspect/divide because generally lower class went to war and upper class stayed home. The historical event was the great war. In conclusion i can say both seem to ‘secretly’ focus on class division more than anything as a pair.